Projection Mapping for Palladium

  • Prague, 2017


In 2017 the Signal Creative enhanced the celebration of the 10th anniversary of the Palladium shopping mall with the projection mapping. The Palladium wanted to give its visitors a gift and make their experience even more pleasant and tell an interactive story.

A palladium or palladion is an image or another object of great antiquity on which the safety of a city or nation is said to depend. The word is a generalization of the name of the original Trojan Palladium, a wooden statue (xoanon) of Pallas Athena. Odysseus and Diomedes stole this statue from the citadel of Troy and it was supposedly later taken to the future site of Rome by Aeneas, where it remained until perhaps transferred to Constantinople and lost sight of after the conversion of the Empire to Christianity. In English, since around 1600, the word “palladium” has been used figuratively to mean anything believed to provide protection or safety.

The idea was to transfer the whole building into an abstract, modern temple that is hiding the palladium inside. The palladium becomes a light itself which illuminates dark places and is perceived as a symbol of hope and protection. This intense light gradually merges with walls, floors and other elements of the building appearing during the projection in a way that reminds creation of a jewel. In the end, the palladium-light turns the edifice into a beautiful safe shelter that protects its visitors as shells protect pearls inside themselves.


Client: Palladium shopping mall / Property Management Solutions

Production: Signal Creative (Martin Pošta, Lenka Jiroutová)

Visuals: Hyperbinary (Jan Šíma, Amar Mulabegović, Filip Roca and Jindřich Novák)

Music: Billain

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