Mercedes-Benz interactive countdown 2021 - 3dsense

Every year, we create original interactive countdowns for Mercedes-Benz between the video mappings at the Signal Festival. Through the mobile app, viewers had the opportunity to light up the Karlin church with their fingers and make the wait between screenings more enjoyable. In 2021, we introduced a concept that focused on the very current topic of sustainability. Its main idea was a future running on electricity. All you had to do was choose a colour via a mobile app, determine the direction and speed of the discharge and follow its movement across the facade.